bianca juarez ceramics
freelance designer | 2019
brand identity
As a designer, I was tasked with creating a brand identity for Bianca Juarez's body of work. The first step in this process was to gain an understanding of her artistic style and philosophy. Through research and conversations with Bianca, I learned that her ceramics are deeply personal, rooted in emotional and subconscious exploration and that they aim to invoke a universally shared emotional experience that imparts a feeling of connectedness.
To reflect this, I chose to create a clean, minimalistic logo that would evoke the raw, organic nature of clay and the process of creation. The logo I designed is inspired by a lump of clay, her medium in its rawest form, and used it across various mediums such as print, web, and even stamped into the clay body itself.
I also designed promotional materials such as business cards, and postcards, and maintained a website that would showcase her work and help to establish her brand.
Overall, my design work for Bianca Juarez helped to create a cohesive and memorable visual identity for her brand, which will help her to stand out in the competitive fine arts world and connect with her audience on an emotional level.