PROFILE

Multi-faceted creative professional with over fourteen years of experience utilizing a broad range of mediums to drive companies and clients to achieve business objectives and creative visions.

Proactive in cultivating vendor and client relations, directing supply chains, and guiding production lifecycles. Talented in developing print and digital marketing assets, creating a cohesive and holistic brand voice to engage customers across touchpoints.  

WORK EXPERIENCE

TEMPLATE DESIGNER | INVISION, January 2022 to July 2022

Collaborated with cross-functional teams and creative industry leaders to create user-centric custom templates to optimize business practices.

Worked with the Head of Global Leadership to interview and translate industry leaders' best practices from companies such as Discovery+, IBM, JP Morgan, and Deutchebank into simple exercises for everyday users. Worked with the brand design team to create engaging promotional products showcasing InVision’s brand refresh.

FOUNDER | ROOTED WATER, 2020 to April 2022

Founded and developed an innovative new beverage concept for the natural sports beverage category.

Created brand identity that connects with consumers’ desire for premium and organic CPG. Collaborated with industry experts to research and develop specialty ingredients and formulas for a delicious and shelf-stable product. Researched and designed sustainable packaging options and carried brand aesthetics through printed and digital assets. Intensively researched industry trends, consumer demands, and nutritional benefits and aggregated data to create a desirable product. Developed strategic marketing plans to leverage organic growth on leading social media platforms.

FREELANCE DESIGNER | LA JOLLA BAKING CO, 2014 to 2016, 2019 to January 2022

Developed and integrated new brand identity for a commercial bakery with distribution throughout California and Texas. 

Spearheaded company brand overhaul, enhancing brand voice and marketing assets. Drove product launches to market, creating in-store displays for Costco and Restaurant Depot. Designed, constructed, and maintained company website, creating and uploading content for a cohesive brand. Organized and directed product photoshoots, including post-production processes and uploading assets to website. Collaborated with Bakery Operations Team to design a strategic manufacturing and productions layout while developing architectural plans for a new 24,000 square foot facility containing an office and restaurant. Ensured budgets, sourcing and securing office furniture. 

Selected Achievements: 

• Redesigned packaging for 40 bread products, ensuring delightful, on-brand, and high-performance work.

• Lead brand growth, establishing a “Guaranteed Orders” program including in-store branding, catalog, and e-commerce.

  
  

OWNER & CO-FOUNDER | JUNIPER HOUSE, 2016-2019

Co-founded a to-the-trade premium outdoor furnishings company entailing establishing an S-Corp, developing a sales territory, and creating a brand identity. 

Directed day-to-day operations, developing and cultivating vendor relations, tracking orders, and mitigating issues. Designed digital and print marketing assets, identifying intersection of creative, brand, growth, and data. Developed company website, social media platforms, and email campaigns, as well as edited all product images utilizing e-commerce best practices. Strategized marketing campaigns that seamlessly represented 30 diverse brands. Crafted and constructed various trade show installations, opening up new channels for vendor and consumer engagement. .

Selected Achievements: 

• Initiated and grew San Diego sales territory to $1.4 million within two years, leveraging cold calls and designer presentations.

• Coordinated and managed vendor relations with 30 global brands.

• Directed a supply chain and managed imports for global manufacturers.

MARKETING DIRECTOR | EGG & DART, 2014 to 2016

Directed and designed marketing initiatives for a furniture and textile showroom representing over 30 vendors. 

Spearheaded multiple strategic platforms, developing brand identities for private label lines and customer programs, including websites, marketing materials, and digital assets. Produced magazine advertisements, leveraging keen attention to detail to decide typography, layout, and graphics. Increased brand recognition, drafting and executing social media strategies, showcasing over 30 vendors. 

Selected Achievements: 

• Spearheaded internal company rebrand and a 25th-anniversary specialty branding, increasing cross-functional collaboration.

  
  

DESIGNER | QUINTUS, 2012 to 2014

Collaborated with clients to design and construct bespoke furniture as a Furniture and Marketing Designer for a boutique studio.

Sketched detailed plans for new furniture pieces, as well as customized historical pieces from company’s archive. Guided orders from ideation to completion, working in conjunction with manufacturers throughout production lifecycles. Launched and developed strategic marketing initiatives across social media platforms and email campaigns.

Selected Achievements:

• Aided web development and design team on overhauling company website.

• Hand-finished workshop furniture pieces, demonstrating a wide range of creative mediums.

  
  

FURNITURE DESIGNER | HOLLY HUNT, 2008 to 2011

Designed luxury furniture for a leading international design company, working in conjunction with clients to create custom pieces.

Developed prototypes and new furniture concepts in conjunction with Furniture Design Department, adhering to company standards and style guidelines. Constructed and designed custom pieces for client visualization and vendor pricing, consulting with showroom representatives, production departments, and vendors to execute creative visions. 

Selected Achievements:

• Created a new line of products, gaining features at Los Angeles West Week, ICFF, and NeoCon.

• Assisted on residential and commercial projects such as the Little Nell Hotel in Aspen, the Californication Bedroom at the Showtime Showcase House, and Holly Hunt’s residence in collaboration with Interior Design Department.