La Jolla Baking Co. was seeking a complete rebranding under new ownership. We developed a wheat stalk motif that I carried through stationary to labels to in-store POS displays and web presence.
For the label redesign, I developed a template that created cohesive and impactful look across dozens of products. Each label then featured unique typography to distinguish each product from one another.
We developed La Jolla Baking Co.’s Guaranteed Order program to make preordering bread simple and easy. In-store signage and catalogs educated customers and directed them to a shop-able website for order placement.