Founder | 2020 to 2022
As the visionary behind Rooted Water, a new natural sports beverage concept, I was instrumental in the development and launch of this unique product concept. I crafted a brand and product that aligns with consumers' desire for premium, organic, and clean ingredient consumer packaged goods. I collaborated with industry experts to research, test, and perfect the ingredients, creating a delicious and shelf-stable product. I also researched and designed sustainable packaging options that reflect our brand aesthetic and values across all printed and digital assets. Through intensive research of industry trends, consumer demands, and nutritional benefits, I aggregated data to create a product that is highly desirable and marketable. To promote growth, I developed strategic marketing plans that leverage organic reach on leading social media platforms. With the initial concept pitches, Rooted Water generated interest and potential customers at leading luxury fitness facilities and health food cafes across the country. Though due to supply chain issues caused by the pandemic, our key ingredient became unattainable, we are eagerly looking forward to the day that we can reboot Rooted Water and bring it to market.
At Rooted Water, we are committed to sustainability and recyclability. Recognizing the potential limitations of plastic recycling, I set out to find alternative packaging options that aligned with our company's values. Through an extensive evaluation of materials, including compostable plastics, aluminum cans and bottles, and glass, we were able to identify the best solution for our needs. The study resulted in our decision to implement glass bottles for small production runs, allowing us to break into the local market while staying true to our recyclability values. As our demand increases, we plan to transition to durable and lightweight aluminum bottles, which will better serve our active customer base while remaining committed to sustainability.